If you have a food service business, you know that presenting food is crucial to marketing your restaurant on Instagram. Oxford studies show that a presentation of quality food increases the value perceived by customers of meals, allowing menu prices to increase. The presentation of food psychologically communicates the quality of your restaurant. It is an indicator of the level of experience and knowledge of your kitchen staff.
The poor presentation of food reflects a disorganized and unhealthy kitchen with poor quality food. Designing the perfect plate full of food has been an essential component of restaurant cooking. Customers are always looking to show off their eye-catching meals on social media, which means great exposure for their business. As demand for home orders continues to increase, it's important not to overlook the culinary art of presenting food in takeout orders.
Here are 5 reasons why food presentation is still an essential component of takeout orders. Making a food presentation is a way of injecting personality into your dishes. It allows you to create an exclusive dish based solely on appearance, and you can even create something durable and iconic with a slight design change. A menu on your website and the associated photos shared on social networks determine if a potential guest walks through the door.
You have full control of how you display your kitchen and create your brand through excellent visual presentations. Restaurants can benefit from hiring a food stylist to renew their menu, update their social media presence and make potential guests find intrigue in their visual presentations. As a plan to highlight your best qualities, Townsend helps you create a “brand” focusing on the style of food, fine photography and the convincing writing of texts to tell your story on social networks and web design & content.
